Listerine 2018 Global Campaign

Advertising, Client Project, TV

Listerine 2018 Global Campaign

BRIEF:   Create the 2018 Global ‘Listerine-Bring out the bold’ campaign – educating new and existing customers that brushing only reaching 25% of your mouth while Listerine cleans 99.9%.

APPROACH:  Created a full creative ecosystem based off of our TV spot called “Fire Hose”. This was rolled out worldwide under the ‘Listerine-Bring out the bold’ Campaign during the Super Bowl pre-game show on NBC on January 4, 2018 and the Winter Olympics in February 2018. View here.

RESULT:  Debuted during The Super Bowl LII Pregame Show on NBC, Awarded High GEM (Gender Equality Measure) by the #SeeHer movement – National Association of National Advertisers (ANA). The multi-channel campaign was adapted in 86 countries worldwide.

TEAM:  Copywriter: Christina Pitsinos

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