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Listerine Cool Mint Global

Advertising, Client Project, TV

Listerine Cool Mint Global

BRIEF: 
Create the 2018 Global ‘Listerine-Bring out the bold’ Campaign. Responsible for the ideation, design, art direction and creation of the campaign which is due to air, early 2018 in the USA, Brazil, Singapore, London, Asia and Canada.

IDEA:
We (Copywriter Christina Pitsinos and I) created a full creative ecosystem based off of our TV spot called “Fire Hose”. This was rolled out worldwide under the ‘Listerine-Bring out the bold’ Campaign. The filming and post-production were finalized for initial airing during the Super Bowl pre-game show on NBC on January 4, 2018. It will also air during the Winter Olympics in February 2018. View here.

AWARDS:
Debuted during The Super Bowl LII Pregame Show on NBC, Awarded High GEM (Gender Equality Measure) by the #SeeHer movement – National Association of National Advertisers (ANA).

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