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Listerine Ready! Tabs Global Launch

Client Project, TV

Listerine Ready! Tabs Global Launch

Times Square Billboards 2018

I was the lead creative for the launch of Listerine Ready! Tabs, the brand’s biggest innovation to date. The result was an integrated, multi-channel campaign that helped people bring out their bold in 86 countries worldwide. 

Copywriter: Christina Pitsinos.

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