She’s worth moreClient Project, Social Media
She’s worth more
CLIENT: Save the Children
BRIEF: In many parts of the world a girl’s value is determined by her gender, a bridal dowry — or worse.
APPROACH: For International Women’s Day 2017, we teamed up with Save the Children to help ensure every girl has the chance to realize She’s Worth More.
TEAM: Creative Director: Dominic Al-Samarraie / Copywriter: Christina Pitsinos
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