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Danone/Dannon: Twosie Twins

Client Project, TV

Danone/Dannon: Twosie Twins

CLIENT:  Dannon / Danone

BRIEF:  Create and brand a launch campaign for their new yogurt “Two Good”. Highlighting its unique selling point of only having 2grams of sugar.

APPROACH:  For the launch of Danone/Dannon Two Good, a game-changing yogurt with only two grams of sugar, we created the Twosie Twins: the most millennial, fun-loving yogurt enthusiasts of all time.

TEAM: Copywriter: Christina Pitsinos

 

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