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Listerine Ready! Tabs Global Launch

Client Project, TV

Listerine Ready! Tabs Global Launch

Times Square Billboards 2018

CLIENT:  Listerine USA + Listerine Global

BRIEF:  Introduce Listerine Ready! Tabs, the brand’s biggest innovation to date, with a global 360 campaign.

APPROACH:  I was the global creative lead on the project and had a hand in everything from product development to the roll out of a fully integrated, multi-channel campaign that was adapted in 86 countries worldwide.

RESULT:  Nearly 340MM media impressions (more than 26x other US Listerine launches), a 22% influencer engagement rate (literally 1000x above benchmark) and earned placement in more than 30 publications.

TEAM:  Copywriter: Christina Pitsinos

 

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