Listerine Ready! Tabs Global LaunchClient Project, TV
Listerine Ready! Tabs Global Launch
CLIENT: Listerine USA + Listerine Global
BRIEF: Introduce Listerine Ready! Tabs, the brand’s biggest innovation to date, with a global 360 campaign.
APPROACH: I was the global creative lead on the project and had a hand in everything from product development to the roll out of a fully integrated, multi-channel campaign that was adapted in 86 countries worldwide.
RESULT: Nearly 340MM media impressions (more than 26x other US Listerine launches), a 22% influencer engagement rate (literally 1000x above benchmark) and earned placement in more than 30 publications.
TEAM: Copywriter: Christina Pitsinos
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