She’s worth more

CLIENT:  Save the Children

BRIEF:  In many parts of the world a girl’s value is determined by her gender, a bridal dowry — or worse.

APPROACH:  For International Women’s Day 2017, we teamed up with Save the Children to help ensure every girl has the chance to realize She’s Worth More.

TEAM:  Creative Director: Dominic Al-Samarraie / Copywriter: Christina Pitsinos