Starbucks: This Changes EverythingClient Project, TV
Starbucks: This Changes Everything
CLIENT: Starbucks + Nestle.
BRIEF: Starbucks launches its first-ever line of coffee creamer in fans’ favorite drink flavors as part of its partnership with Nestlé.
APPROACH: The ‘This Changes Everything’ campaign was created after pitching and winning the coveted ‘Starbucks Creamer’ account. The campaign was designed to hero and celebrate the unique product traits (smooth, bold, creamy).
RESULTS: 10.4M earned impressions, 836 placements, 100% positive sentiment, 34K new @Starbucks followers
TEAM: Creative Direction: Dominic Al-Samarraie / Copywriter: Christina Pitsinos
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